"Fiona Cole and Flip Copy are an integral part of everything we do, from ideation through to developing strategy and execution.
Highly experienced, strategically and commercially savvy and understands what a deadline means. Fiona is a joy to work with and the contribution she makes is always bang on message!"
Dean Wheeler, AcclaimWorks
01.
Website
Do you want people to stick around and engage with your content?
Or take a specific action in a measurable time?
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Both are valid.
But to decide on a single route drives the flow of your website and brings purpose to every page; with copy that makes your offer crystal clear and persuasive.
02.
Email Marketing
Set up a direct channel to your audience without the algorithmic shenanigans. And let me help you serve genuine value and subject headers that give readers an itch to open.
Consistent email campaigns are possibly the most cost effective and controllable form of direct advertising for your brand. ​​
​They generate leads, create sales funnels and nurture customer retention.
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You just need them written to feel like little green lights in your audience's inbox.
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03.
Branding
Every brand story carries a unique element. I can help you find yours. And express your brand offer in a way that more deeply answers the pain points of your target audience.
Having strong foundational brand mechanics: Values, Boilerplate, Strap Line, Brand Offer and Tone of Voice, brings ease to subsequent creative decisions around your product/service and brand promotion. ​
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I work with start-ups, and established brands in need of a fresh-up or rethink.
And I can either work with you directly, or brainstorm and workshop with your creative team. ​​​
04.
Scriptwriting
I write ideas and dialogue for TV & radio adverts, and influencers' scripts.
Also informative and promotional blurb, using a range of storytelling and interview techniques.
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The characters I've scripted include surgeons who are sock puppets, romantic snails, a flying nun and a sleepy angle poise lamp. I've also written for humans, including Will Smith, Sandra Oh, and the voice of God himself Morgan Freeman.
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05.
Creative Strategy
I work with businesses and marketing teams to frame their brand offer so it translates to the experience of their target audience. Working up top-line ideas as part of the process.
The shiniest channel through which to promote isn't always the best place to reach your people.
And sometimes an outsider creative on your team can bring a fresh perspective.
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06.
Advertising
Whatever the media, my process for writing adverts is to immerse in the mindset of the target audience, and begin writing OOH posters first to flush out the emotional opportunity in the message.
Adapting the concept then becomes part of the creative process.
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I'm prolific when writing ideas and naturally collaborative.
When pitching, I encourage you to include me with client access where appropriate, to mine further insight to the brief.
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07.
Content Creation
Ghostwritten thought- leadership pieces for entrepreneurs and influencers, who need their particular brand of expertise turned into SEO rich blogs, eBooks, press releases and profiles: tailored to the publisher.
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Think of the time you'll save...
08.
Pitch Deck
Making your deck look good is key, but making the words stick is the whole thing.
Keep your audience engaged with compelling and focussed presentations that break down complicated concepts, and express dry information in relatable terms.
I tend not to fill pitch decks with copy by the way.
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09.
Brochures, Flyers & Guides
For your brand offer to engage on the screen or page and generate leads it needs narrative, however dry the subject. Keeping the brand message nutshell-like and interesting. And cutting out boring or superfluous copy.
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Getting clear on the purpose of the guide, the call to action and the mindset of the audience is everything.
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10.
What do you need?
Maybe it wasn't listed here.
I'm interested.
And I like people who read to the bottom.
How about emailing to arrange a chat?
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